If you’re a marketer who isn’t using Pinterest, you’re losing out on one of the most popular and versatile platforms available. Pinterest may not be as popular as Facebook in terms of total users, but it isn’t as far behind as you would assume. It also offers a slew of unique characteristics that give fantastic potential for the astute marketer.
The biggest issue that companies appear to have with Pinterest is that they are unsure how to make it relate to them. Pinterest is a visual and creative platform comprised of photographs that users pin to their ‘boards,’ which others may then comment on or’re-pin.’ As a result, it is obviously suited to businesses with an artistic, fashionable, stylish, or visual bent. But how can this possible be beneficial for a life insurance company? Or for a blogger who promotes a “work-from-home” lifestyle? Is it really that important, given how large Facebook and Twitter are?
This post will serve as your all-in-one resource for mastering Pinterest. By the end, you’ll have learned all you need to know to get started and create a large following. I’ll also go over some advanced ideas and approaches you can use to get a leg up on the competition and accelerate your growth trajectory. You’ll have unparalleled platform expertise and will be poised and ready to become a true force to be reckoned with on the platform.
What you will learn from this post:
- What Pinterest really is
- What you need to know to get started creating your own Pinterest boards
- How to use plugins and other tools to save time
- How to generate visually attractive content that will go viral on Pinterest
- Techniques for swiftly getting more users using growth hacking
What is Pinterest?
Pinterest is a visual search engine for finding recipes, home and fashion inspiration, and other ideas. There are billions of pins for you to choose from and so you’ll never run out of creative ideas on Pinterest.
Pinterest functions by allowing you to create’mood boards.’ This word will be recognizable to everyone who has taken an art class. A mood board is simply a collage made out of photographs and other materials available on the internet for everyone else. This allows you to collect photos and notes from anywhere on the internet and organize them into a ‘board’. Other users and companies may then share these boards, and you can follow particular boards or people to see more of what they’ve made or gathered.
You may either explore other boards and’repin’ the material you like, download photos from the web and utilize social sharing icons, or create your own content to publish to the site to discover images to pin to your boards. You may search for individuals, boards, or particular things using Pinterest’s built-in search features.
What is Pinterest used for?
So, why do so many people use Pinterest?
As previously said, Pinterest is based on mood boards, which are used to generate inspiration or collect ideas.
‘Wedding boards,’ for example, are one of the most common sorts of boards that people would build for this purpose. When a newly engaged couple starts planning their wedding, they frequently start by making a Pinterest board and then searching for ideas. They’ll then look at other people’s boards for ideas for wedding gowns, wedding sites, table decorations, cakes, and suits, among other things (or they can make separate boards for each of those items).
Pinterest is also utilized in a variety of other ways. Here are a few examples:
- Getting ideas for interior design Collecting appealing/inspiring photos Collecting ideas and inspiration for a new web design/app UI Browsing items and ‘window shopping’.
- Putting together motivational pictures (moves, ‘target physiques,’ etc.) to entice you into the gym.
- Keeping up with your favorite company in a more graphic way examining trends and outfit ideas for clothing.
- Looking for tattoo ideas And a lot more.
- Of course, leveraging Pinterest as a marketing tool is what we’re actually interested in.
Marketing With Pinterest
Now that you have a basic understanding of how Pinterest works, it’s time to consider how marketers can utilize it and why it’s such a useful tool beyond simply being a vast platform for reaching a large audience. Additionally, you’ll get know more about:
- What characteristics of Pinterest make it a suitable fit for your company?
- How will you use it to promote your website or business?
As a brand, your goal is to become “one of those brands” that people follow, and to utilize this as a platform to showcase your products, services, and website in order to increase traffic and revenue. If you operate in one of the industries that is highly popular on Instagram, this is especially simple. If you make wedding decorations, for example, all you have to do is establish a board dedicated to them and invite people to pin the products they discover there or simply browse your site for inspiration.
More people will notice your products, be exposed to your brand, and are more likely to buy your stuff if you can get more people to follow you. This implies that a well-planned Pinterest board may generate a lot of traffic and interaction.
The ability to effortlessly add links to your website as well as individual articles and blog posts will help here. If you pick ‘Pin From the Web,’ you will be able to enter in a URL and choose a picture from that website to go with it. It will indicate ‘Pinned from’ under the pin, and you may click it to go to the blog post or article where it was first placed. This implies that if people want to keep up with your new articles and blog posts, they may follow your boards, which they may do if Pinterest is their favorite platform.
Pinterest also offers a wealth of analytics information. To have access to this, you’ll need to change your personal account to a ‘business account’ and authenticate your account at the same time. You’ll be able to check what pins are being pinned from your website or blog from there. As a result, you’ll be able to discover whether material is truly engaging and doing effectively. That’s correct, if you want to use Pinterest’s analytics capabilities to their full potential, you’ll need to upgrade to a corporate account. There are also some other advantages to switching.
Is it possible to use a personal account to advertise your blog or business? Definitely !!, you can.
If you haven’t created a Pinterest account or if you have a Pinterest account and would like to convert to a Business account, you can click here to do so. Now, let’s continue with what inside Pinterest looks like.
You’ll be welcomed by your home-feed when you first sign up and log in, which will take up the most of the screen real-estate. Images and pins from prominent users, boards, and companies will be included. It will also feature content from anyone you’ve already begun following on social media. Tags appear beneath the photographs, similar to tags on Twitter or other social networking sites.
You may also see who pinned it (or it may claim that it was ‘chosen for you’ based on your interests), as well as the comments that were posted by whoever originally contributed the image.
Below is a screenshot of what it looks like when you are just logged in:
Simply hover your cursor over any photographs you wish to learn more about, and you’ll see options to ‘like,’ ‘pin,’ or’send.’ If you click the picture itself, it will expand to full screen, revealing the board from where it came, as well as other pins from the website where it was discovered.
You may also add your own remark, which might be a reaction to the one that’s currently there, and browse other similar pins by scrolling down.
If you’re looking for pins on a certain topic, the’search’ bar at the top left of the site is the best place to start. You may now search for whatever you’re looking for in this section. Don’t be scared to enter something particular because there are a lot of pins here. You may also use the right-hand option to see a list of popular tags and categories to help you filter the products you’re looking at.
Similarly, you may browse by clicking on the names of boards or users, which will take you to their collections. This is frequently how you get the really good things – it’s simply a question of looking for someone with similar interests and hobbies to you, and you’ll find all of their research and browsing, which you can then utilize in your own projects.
A button with your name and a red pin are located next to the search bar. You’ll be brought to your board collection if you click this. Your name will appear at the top, next to a pin image.
Well, if you want to crate a new pin, you can also select the option ‘create’ shown at the top left of the page.
You’ll see a button above your collection of boards and pins that allows you to change your profile. You’ll be given the chance to fill in some information about yourself if you click here.
Specifically, these are:
Make sure you choose a photo that catches the eye and is appealing, and that your username is consistent with your company’s logo. Note that your username will also become your page’s URL; for example, if your username is ‘Breain2021,’ your page will be pinterest.com/breakin2021.
You may also provide a link to your website here. Make sure you accomplish this while also going ahead and validating your website by adding a short piece of code to your page.
Spend some time on this page and make sure that your profile is up to date and reflects your business properly. This implies you should include an engaging ‘about’ section that outlines what you do and why people should care about you. Similarly, you should have a stunning profile photograph that will stand out and catch people’s attention, as well as one that matches your logo.
Meanwhile, if you click’settings,’ you’ll be offered a few additional options for customizing and regulating your account’s behavior. This part enables you to choose your gender, whether you want your profile to be searchable on Google (which you should), how you want to get alerts, and whether or not you want to link with your other social media accounts.
You now have a thorough grasp of how Pinterest works, and you’ve created an account that looks the part, allowing more people to discover the stuff you’re posting.
The only thing left to do now is to start promoting.
We’ve previously covered the majority of the benefits of Pinterest marketing and how it can be used to promote a website, blog, or business. But now is the time to go past the hypothetical and start developing a viable company concept.
Let’s begin with the fundamentals. By examining the factors that contribute to the success of any marketing plan or firm.
And there is only one answer: value. To engage your audience, generate consumers and fans, and instill loyalty, you must provide high-quality value. That is to say, you must provide a compelling cause for consumers to want to spend time connecting with your brand.
Many businesses and marketers make the mistake of attempting to utilize social media as a platform for product promotion. They want to obtain direct sales as soon as possible, and they’re doing so using social media to reach a wider audience.
When you follow a firm on Twitter that just talks about its products or services, you’ll notice this:
“Try our newest items/pruducts right now!”
“Do you want to save time at work?” You are the only one who can benefit from our productivity tools!”
“Act quickly while supplies last!”
On Pinterest, the equivalent is just posting photographs from articles with no rhyme or reason, or repeatedly posting images of the same thing in the hopes that someone would notice it.
Unfortunately, this is an absolutely erroneous strategy, and social media does not lend itself to this type of advertising. Why? You need people to want to follow you on social media because you need them to. And if all you do is post about your firm, you’re not going to provide anyone the opportunity to do so. Would you follow a social media account that just sought to sell you something? Or would you become bored fast and unsubscribe?
Instead, think like Pinterest’s top companies and provide the type of service that people are seeking for on the platform: inspiration, ideas, and lifehacks.
People will follow you on Pinterest if you provide value in the form of ideas, inspiration, or just aesthetic appeal. If you’re selling a tangible product, particularly one that is visually appealing or has a ‘chic’ appeal, you’ll discover that Pinterest is an excellent fit for your company.
But what if you’re in the insurance business? What if you made money by selling eBooks on day trading? What if your niche isn’t particularly hipster-friendly? How can you make this Pinterest-friendly?
The solution is that you need to think about ‘lifestyle’ and ‘value proposition’ a little bit more.
- In terms of lifestyle, it’s important to remember that any product or service you sell will eventually promote a certain lifestyle and appeal to a specific demographic. Fitness eBooks, for example, appeal to those who enjoy working out and wish to improve their fitness.
The ‘fitness lifestyle’ is an energizing and visually appealing notion that may be conveyed through photographs of individuals running on the beach while listening to music on an MP3 player, or photographs of people working out outside. Similarly, if you sell vacation insurance, your lifestyle is one of ‘traveling.’ You may use boards to display photographs of stunning foreign sites or to list activities to do in certain locations.
- ‘Value proposition’, on the other hand, refers to the added value that your product or service provides in addition to the sum of its parts. You don’t sell hats, you sell warm heads, according to an old adage. This means that the hat’s actual worth is determined by its capacity to keep your head warm. You can always share images of your ‘warm head’ if you can’t post pictures of your ‘hat.’
So, let’s say your blog is about digital marketing and SEO, then your value proposition would be company or business success, wealth, and the sense of achievement that comes with online success.
Consider your Pinterest profile as a service or a commodity in and of itself. People will look forward to checking out your pins, and they may even grow dependant on your boards in the perfect situation. If your board is ever taken down, they should be disappointed, and the board should nearly be able to operate independently of your company.
Using Your Images To sell
Your goal here isn’t to sell something directly. Instead, the goal will be to increase brand recognition while also establishing trust and authority. The goal is for your audience to regard you as an authority on the subject of families and life insurance, and as a result, they will click on your links when they need more information about buying a policy. Of course, this is not the most straightforward approach to sell, but in the long run, it may be far more beneficial in terms of developing a long-term connection and establishing yourself as a thought leader in your sector.
The nice thing about Pinterest is that it truly takes use of social media’s contagious potential. If your board is truly adding value, this fact will be sufficient to guarantee that it develops organically. People will repin your pins, leave comments, and use the search function to find out what you’re publishing.
People will eventually gravitate towards your brand and you will develop your following if you provide new information, keep on subject, and provide actual value by giving a genuine service of some type. That isn’t to suggest there aren’t other things you can do to speed up your development even more.
That isn’t to suggest there aren’t other things you can do to speed up your development even more. Here are some ideas for increasing your following quickly:
Post on a Regular Basis: The more often you post, the more likely your photographs will be discovered in searches. Simultaneously, they’ll appear more frequently in homefeeds, implying that other users will be more likely to repin them and therefore share them with their audiences, increasing your visibility.
I’m going to be honest with you, I had stopped pinning for a while and so my pinterest views had decreased alot. However, I have recently started back and I am seeing where my profile is gaining traction again little by little. My aim is to be consistent this time. Do not be like me. Consitency is always the key if you want to see results.
Carefully Choose Your Tags: As with Twitter, one of the most crucial factors in achieving maximum exposure for your photographs is picking the proper hashtags. The tags will determine which searches show up your photographs, so they’ll have a direct impact on the amount of individuals who discover your brand. Make sure to consider the sorts of items that are widely searched for on the site when picking your tags. Keep in mind the types of things people use Pinterest for, as well as the fact that the audience is 85% female. Keep in mind that consumers are seeking for visuals. ‘How to’ isn’t quite right here (‘life hack’ is a better string).
Frequently Interact With Others: Reciprocity is an underutilized technique on social media. Because this is still a social network, it should be utilized for communication. People are more inclined to check out your profile and look at your boards if you communicate to them a lot. As a result, make sure you’re interacting, following, repining, and doing other things. If nothing else, you’ll be assisting those people in promoting themselves, which will help you create goodwill!
Integrate Your Website: Properly linking your website and your Pinterest account is one of the most significant methods to distribute your brand throughout Pinterest and to be found by more people. This may be accomplished in a number of ways. One way is to provide a link to your Pinterest account on your homepage. This way, if someone visits your website for the first time and likes what they see, they may elect to follow you on social media as well, and then go to Pinterest and follow your account or boards.
The above is the main method to Pinterest marketing that you should use, and it illustrates how you’ll go about giving value on a regular basis while also building your following.
However, if you want to take your game to the next level, you might consider using some of Pinterest’s sophisticated capabilities. When compared to other social networking networks, the number of tools and support Pinterest provides expressly for companies and marketers is quite astounding, thus it’s critical that you start using it.
To get started with your Pinterest business account, go to https://business.pinterest.com
If you don’t already have a Pinterest account, just select ‘Join as a Business’ to get started with your own account. If you currently have a Pinterest account, there is an option to ‘Convert Now,’ which will allow you to convert your current account to a business account.
It’s absolutely free and just takes a few seconds, so it’s well worth your time (see above for additional reasons). You may then add a Pin It button to your page, a ‘Follow Me’ button to your website, or set up your analytics from here.
Below is a picture of what the analytics dashboard looks like:
Analytics is a fantastic concept since it allows you to see which of your articles and photos are being shared and interacted with on Pinterest. This is a fantastic tool for determining which of your pieces of content is working the best and for fine-tuning your strategy. Perhaps your memes are the most popular? Is it possible that shorter articles perform better? These measurements will tell you all you need to know. This is an extremely strong feature that few other social media sites can match!
You can also apply for ‘rich pins’ to give your pins a boost. Whenever someone else share your pins, additional information will also be there.
To apply for rich pins using the ‘validator,’ go to https://developers.pinterest.com/docs/rich-pins/overview/. After that, all you have to do is add some meta data to your website so Pinterest can know what kind of material you’ve published.
Note: To prevent your pages from being shown as rich pins, just add the following line to your HTML head section:
<meta name=”pinterest-rich-pin” content=”false” />
Pinterest’s visual nature makes it a wonderful place for individuals to share their interior design ideas or creative applications for your items. Similarly, you may hold contests to reward the most inspiring boards on the site that tackle a specific problem you’ve identified.
In either case, this is a terrific method to get more people interested in your business, which may lead to more of your pins being shared on social media. When it comes to contests, though, be sure you follow the rules.
Pinterest is on the lookout for businesses. These are available at https://business.pinterest.com/engb/brand-guidelines/.
There’s a Pinterest Chrome extension that might help you save even more time on Pinterest. You may use this to quickly share any image you see online (as long as you’re using the Chrome browser) by just hovering your mouse over it. This is significantly faster than having to go to Pinterest and manually type the URL every time you want to upload a photo, and it simply means you’ll be more likely to submit more high-quality stuff to your account as you find it.
If you’re still reading, then kudos to you; you’ve now mastered Pinterest marketing and should be well on your way to achieving amazing things with the app.
Your Pinterest Strategy
Now that you have all of the parts, it’s time to put them together into a strategy that you can implement one step at a time to grow your audience and attain mass impact.
Step 1: Take The Time To Build Your Brand
The first step is to develop your personal brand. This implies that before you approach Pinterest, you should make sure you know “who you are” as a company. This is something you should think about before you start using any social media platform. Make sure you have a clear’mission statement’ that connects all of your various goods, blog articles, and activities. This should then be communicated in the form of a logo that bleeds into your site design. Make sure your website follows the same design language as the rest of your branding, and then use the same color scheme and logo across all of the social networking platforms you join.
This consistency will guarantee that each encounter with a consumer raises your brand’s exposure and aids in the development of your authority. This can also make you look more professional because you will retain the same design sensibility throughout whatever you do, rather than appearing to lack a strategy. When it comes to social media marketing, most firms’ slogan is to ‘be everywhere,’ and consistency is crucial. Make sure your Pinterest account is a business account, then use the code Pinterest provides to link it to your website.
Step 2: Link Your Accounts
Now is the time to conduct some preparation work to ensure that your work flow is as smooth as possible and to make it easier for you to post new material to your Pinterest boards and share users between your accounts. Make sure that a link to your Pinterest page is prominently displayed on your site, and consider including a widget in your sidebar so that visitors can easily navigate to Pinterest from there. Similarly, make sure you tweet about your Pinterest page and pin your Instagram photos to Pinterest.
Step 3: Provide Lots of Value
The most crucial phase of your Pinterest marketing plan now begins: providing value. Make sure you’re uploading material to Pinterest on a regular basis and that your boards have some sort of ‘angle’ that will appeal to your target audience. You may concentrate on inspiring photos, gorgeous photographs, or helpful hints and suggestions. In any case, your board should have a function and be beneficial to your followers.
It should be so useful that it can function as its own ‘product,’ attracting visitors on its own. You’ll only connect your photographs to things you’re selling or try to persuade folks to sign up for your mailing list on rare occasions.
Step 4: Monetize, Monetize, Monetize
Although monetization should be the final phase, it is nevertheless critical. Adding your own items or mentioning your services in the text underneath your posts is the greatest approach to monetize your Pinterest account. The new ‘Buy Now’ button on Pinterest allows you to sell straight like an eCommerce site, which is fantastic for selling things. Otherwise, utilize the ‘Rich Product’ pins to keep your readers informed about what you have in stock, how much it costs, and where they can purchase it.
More essential than these direct transactions, though, is to grow your audience and acquire their confidence so that you can send them to your website when they’re shopping for similar services and goods. This is the most productive time for social media, so don’t become impatient and push them away!
So there you have it. Go now and make the best of this wonderful platform.
I have read Anastasia’s blog post on how Pinterest tripled her blog post in 2 weeks and this is one of my inspiration you can read her post here. I hope you are inspired just as I am.