The 9 tools:
- Canva Pro
- Google Analytics
- Pinterest for Business
We are living in a world that is so technologically advance. More and more persons are jumping on the entrepreneurship boat, creating their own businesses and being their own boss. In addition more persons are choosing to start their because online because they realize that they stand a better chance of reaching more people, growing their brand and even earn more in their business.
The first question that you will ask yourself is, “How do I start a successful online business”? or for the ones that already have a business, “How do I put my business on the web, defy all odds and succeed”? Who wouldn’t want to start an online business in these times?
Yes, everyone’s wish is to have a successful business especially when running it online. I will tell you all that a successful online business is not just created overnight and running a business online is not a get rich quick scheme either.
As an entrepreneur hard work and determination is what you need to possess in order to fill your engine and keeping on the right track. However, you cannot and will not be able to fuel your engine and stay on track if you are not using the right tools. There are a myriad of tools available to help you perform efficiently in marketing your online business and save you even time. The good thing is a lot of them offer both free and pay plans at an affordable cost.
Your aim is obtain the tools that will get to the job done in the best way and won’t jeopardize your business before it even takes off.
Please note that the tools that I am about to advise you on are tools that I personally use and recommend.
SO LET’S GO !
Having a Website and Web-Hosting
If you are going to venture in the online business world or start one for yourself, the first thing you want to do is establish a website. Though you are able to create a free website I do not recommend that you go that route because your website to me not to be a pet quality, you may not be able to do as much as you like and on top of that you would certainly want your viewers to take you seriously.
Two the best hosting platforms I recommend you use to build and host your website through are:
If you do not know this, over 2 million websites are created through Bluehost worldwide. They are one of the most popular and affordable web hosting company. Through them, you are able to build your website on WordPress and have a peace of mind because your security updates are automated you have a backup data protection as well as 24 seven support.
Features/Benefits of Bluehost:
- Unlimited website installation
- Unmetered website space and bandwidth
- Free SSL
- One Free domain (for 1 year)
- Unlimited parked domains and sub domains
- Unlimited email accounts and email storage
- Marketing offers such as Google AdWords and Bing
- Access to spam experts and domain privacy
- Site back up
Below is a picture of what of the Bluehost hosting panel looks like:
In addition to the features mentioned above, Bluehost also offers several hosting solutions that best suits your needs. These include:
- Shared hosting
- Dedicated hosting
- Cloud hosting
- WordPress hosting
- VPS hosting
- WooCommerce hosting
Blue host has an excellent all-time of 99.99% guaranteed the uptime is how long a server is able to stay up and running. So, with all of these features and offers you shouldn’t have much of a dog what are you waiting for?
Siteground is also another remarkably provider to launch your website through for your online business especially if you are a beginner. The whole design of Siteground was created for beginners so there wouldn’t be an issue really with you understanding the platform.
- Free WordPress migration
- Free SSL certificate and content delivery network (CDN)
- Unmetered bandwidth
- Unlimited email accounts
- On demand backup copies
- WordPress hosting
- Cloud hosting
- WooCommerce hosting
Siteground has a good uptime of 99% for how long the server is able to stay up and running.
What I didn’t like with Siteground though, is that they do not offer a 1-year free domain with any of their plans like Bluehost does or any other hosting company. You must purchase your domain name first before you can purchase any of their plans.
Despite that disadvantage, it’s not so bad after all. If you’d like to sign up:
3. Canva Pro
So you have created your website and you would like to start designing it to your liking and to your brand, especially with great photos. Canva Pro would be one of the tools you will need. Although they have the free version, I stick with the pro because I get to do a lot more with the pro features which includes:
- Unlimited folders for your designs
- Unlimited storage for your photos
- Adding a team
- Resizing your designs
- Content planner
- Access to over 75 million premium stock photos, videos, audio and graphics
You are able to access all of these features of Canva Pro for just $12.99 per month or annually at $119.99. The greatest thing is that they also offer a 30 days free trial with their Pro plans. Isn’t that awesome??
Why limit yourself to the free version when you are able to do so much more with Canva Pro.
When you have created a website and you start receiving visitors, you would certainly want to ensure that you have a well-designed form for your visitors to subscribe to your website. It is often times said that your email this is where the money is. Having persons subscribing to your website leaves you with the opportunity of being able to offer freebies or services your subscribers and most of all sell them your products and services.
This is where Convertkit comes in.
You are able to create beautiful sign up forms using Convertkit. Convertkit collects your subscribers and organizes them based on the action of subscribers take.
- Email Marketing
- Email Marketing Automation
- Email designer
- Email sign up forms
- Creating landing pages
Convertkit offers both free and paid subscription. You are able to have up to 1000 subscribers on your email list with their free plan.
I implore you to start creating your email list today if you have not yet started.
Yes, you have your website running with your products and services and your pictures are looking so great. However, there is question you need to ask yourself also, “How is my grammar looking?”. One thing that can cause your visitors to lose interest in your website is poor grammar.
Some features of Grammarly includes:
With Grammarly, you are able to install it on all you devices as well as add it to your Google Chrome extension to assist you with your writing. Whether you are writing articles or emails, Grammarly will spot the errors and provide you with suggestions to properly construct your sentences.
- Clarity & readability
- Grammarly editor
- Mobile synonyms
- Tone detector
- Real-time grammar
- Spelling checks
- Plagiarism detector
Grammarly offers a free plan which is what I currently use and I have found it to be very useful for my everyday writing. However, if you’d like to utilize more of their benefits, you can make use of their monthly plan for $29.95, their quarterly plan for $59.95 or their yearly plan for $139.95.
6. Google Analytics
Google analytics is offered by Google. Google analytics is one of my favorite tools and I have to admit that I am obsessed with this tool. You are able to use this tool to track your website’s activities such as bounce rate, page views, and session duration just to name a few. It can also assist you with lead generation and sales.
Some features of Google Analytics :
- Campaign measurement: traffic
- Track website conversions and user activity
- Audience reports
- Flow visualization
- Custom reports
what are you waiting on? You are missing out if you’re not using Google Analytics especially if you want your online business to be successful.
7. Pinterest Business
While compiling my list of tools, there is no way I could leave this off my list. Back in the days, we used to think that Pinterest is for finding arts and crafts or food recipes. However, that is no longer the case. Pinterest is actually a search engine that you can execute a search on just about anything. More and more people are adding their online business to Pinterest. They do this by creating pins about their service or products or even about an article.Then they add a link to these pins that will take their visitors to their website once their visitors click on the link in their pin, resulting in more traffic.
Below is a screenshot of what my Pinterest Business account looks like:
Below is an overview of my Pinterest Analytics:
All of those were achieved in less than 30 days. I won’t go in depth about this as yet as I will create another article on how to effectively use Pinterest.
Signing up for a Pinterest account is free. When you create your account, it will be a personal account. After you are through, you are able to easily convert your personal account to a Business account.
A Pinterest business account allows you to gain insight on your visitors, what they are interested in and more.
Some features/benefits of Pinterest Business:
- Drive website traffic
- Increase brand authority
- Spot emerging trends
- Drive conversions
- View monthly impressions for your profile and pins
If you are able to see all of these about your profile and your pins, you will have a better idea on what your audience is interested in. So, if there is something in your brand that you feel you need to change, you can do so and if it is something extra that you feel you need to create and offer to your audience you certainly do so.
Oh my God. Tailwind. Tailwind is one of the tools that I highly recommend that you get going with. They have made Pinterest pinning so easy. They actually complete an analysis of your Pinterest account and your niche and then generate a smart schedule with the best time to post your pins for more audience engagement. Not only do they make your pinning life easier but they have what are called tribes were other website owners join and share their pins likewise re-pin other person’s pins. They have certainly helped in increasing my pinterest views.
I won’t go in depth with tailwind as I will publish an article on this powerful tool.
Some features/benefits of tailwind includes:
- Smart scheduling
- Tailwind tribes
- Tailwind analytics
- Smart tool
9. Similar Web
With Similarweb you are able to have a better understanding of the amount of traffic your website is receiving. Not only that, the best thing also is that you are able to view the traffic sources of your competitors and these are broken down in areas such as referral sites, social traffic and the top keywords they are using on their websites to attract more visitors.
Some features/benefits of Similarweb:
- Marketing Analytics Software.
- Display Advertising Software.
- Market Research Software.
- Website Optimization Tools Software.
- All-in-One Marketing Platform Software.
- Competitive Intelligence Software.
So there you have 9 tools you can use to help drive your business success in the online working world. I would say, use them wisely to grow your business.
I wish you the best of luck. <3 🙂
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